GfK Roper Consulting gathers information on consumer preferences around the world to help companies monitor attitudes about health, food, and healthcare products. They asked people in many different cultures how they felt about the following statement:
I have a strong preference for regional or traditional products and dishes from where I come from.
In a random sample of 800 respondents, 417 of 646 people who live in urban environments agreed (either completely or somewhat) with that statement, compared to 78 out of 154 people who live in rural areas.
Based on this sample, is there evidence that the percentage of people agreeing with the statement about regional preferences differs between all urban and rural dwellers?