Give an example of a marketing mix that has a high price level but that you see as a good value. Briefly explain what makes it a good value.
Answer to relevant QuestionsThink about a business from which you regularly make purchases even though there are competing firms with value and keeps you coming back. How should the acceptance of a profit-oriented, a sales oriented, or a status quo–oriented pricing objective affect the development of a company’s marketing strategy? Illustrate for each. How can a marketing manager change a firm’s F.O.B. terms to make an otherwise competitive marketing mix more attractive? Construct an example showing that mechanical use of a very large or a very small markup might still lead to unprofitable operation while some intermediate price would be profitable. Draw a graph and show the break-even ...Discuss how slower economic growth or no economic growth would affect your college community—in particular, its marketing institutions.
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