Give an example of a recent purchase you made where the purchase wasn’t just a single transaction but rather part of an ongoing relationship with the seller. Discuss what the seller has done (or could do better) to strengthen the relationship and increase the odds of you being a loyal customer in the future.
Answer to relevant QuestionsDiscuss how the micro-macro dilemma relates to each of the following products: high powered engines in cars, nuclear power, bank credit cards, and pesticides that improve farm production. Online computer shopping at websites makes it possible for individual consumers to get direct information from hundreds of companies they would not otherwise know about. Consumers can place an order for a purchase that is ...In your own words, explain what customer equity means and why it is important. In your own words, explain why the book suggests that you should think of marketing strategy planning as a narrowing-down process. Discuss the value of gross domestic product and gross national income per capita as measures of market potential in international consumer markets. Refer to specific data in your answer.
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