Give examples of service firms that use the strategy of focus and differentiation and the strategy of focus and overall cost leadership.
Answer to relevant QuestionsWhat ethical issues are associated with micromarketing? The class divides and debates the proposition “Frequent flyer award programs are or are not anticompetitive.” The class breaks into small groups and prepares a service blueprint for Village Volvo. If the roles played by customers are determined by cultural norms, how can services be exported? Passengers arriving at an airport departure gate must first wait for their row to be called before proceeding to the gate to have their boarding pass authenticated. If the boarding pass does not match the departing flight, ...
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