Give three examples of how technology has benefited marketers. Also, give several examples of how firms have

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Give three examples of how technology has benefited marketers. Also, give several examples of how firms have been hurt because they did not keep up with technological changes.

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:42 AM

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Give three examples of how technology has benefited marketers. Also, give several examples of how firms have

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