Give two examples of recent purchases where the specific purchase situation influenced your purchase decision. Briefly explain how your decision was affected.
Answer to relevant QuestionsGive an example of a recent purchase in which you used extensive problem solving. What sources of information did you use in making the decision? Cut out or photocopy two recent advertisements: one full page color ad from a magazine and one large display ad from a newspaper. In each case, indicate which needs the ads are appealing to. In your own words, explain how buying behavior of business customers in different countries may have been a factor in speeding the spread of international marketing. Compare and contrast the buying behavior of final consumers and organizational buyers. In what ways are they most similar and in what ways are they most different? Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system.
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