Global organizations are companies that have stopped thinking of themselves as national marketers who sell abroad and

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Global organizations are companies that have stopped thinking of themselves as national marketers who sell abroad and have started thinking of themselves as global marketers. Name two global organizations and justify your answers?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:35 AM

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Global organizations are companies that have stopped thinking of themselves as national marketers who sell abroad and

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Ford Motor Company and General Motors are two great examples Both of the...View the full answer

Principles of Marketing

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