Go to the site of the Agentrix (www.agentrix.com) and review the public pages describing the history, membership and operation of this international online exchange for retailers (combining the earlier online exchanges the Global Exchange Network and the Worldwide Retail Exchange). Identify and list the ways in which the exchange alters distribution strategy for suppliers, and the impact on consumers.
Answer to relevant QuestionsIn the late 1990s several airlines started selling tickets using the Internet. Discuss the implications of this method of distribution for travel agencies. Why do some large, financially strong manufacturers choose not to own their dealers but instead establish contractual relationships with them? From the RELATIONSHIP APPLICATION— develop a list of the pricing issues faced by the executives at Novet. What are the arguments that can be made for avoiding the price cutting option? Describe and evaluate the price strategy used for the Lexus 430 European-style luxury sedan. Consider the online promotion activities described in the INTERNET APPLICATION. Discuss how these initiatives offer compelling advantages over traditional promotional strategies.
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