Go to the U. S. Census Bureaus home page at www.census.gov, click on quick facts. You can

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Go to the U. S. Census Bureau’s home page at www.census.gov, click on quick facts. You can find profiles of every state from this website. Suppose a representative sample of the state of Louisiana is used to represent the current U. S. population. How well does Louisiana represent the United States overall? How well does Louisiana represent California or Maine? Use the profiles of the states and of the country to form your opinion. If a researcher is resource limited and uses only a single state to help predict success of a new product to be launched nationally, how should he or she go about discussing generalizability of the research results?
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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