Go to the websites of NBC and the BBC (www.nbc.com and www.bbc.co.uk). Contrast the ways NBC and the BBC promote their daily TV programs online. Which similarities and differences do you detect? Suggest ways of improvement considering the respective cultural frame of reference and target market for NBC and the BBC?
Answer to relevant QuestionsDiscuss how Apple’s (www.apple.com) marketing strategy for iPod Mini is enhanced by a Web-based approach. Discuss the advantages and limitations of using awareness as an advertising objective. When may this objective be appropriate? Examine the website of Salesforce.com. Discuss how the Internet service provider can assist sales managers in their sales force management activities. What questions would you want answered if you were trying to evaluate the effectiveness of a business unit’s sales force strategy? A. Visit the website of the Strategic Account Management Association (www.strategicaccounts.org) and review some of the research library resources available at the site. What is the basis for suggesting that the ...
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