Going back to our carwash example, list all the ways you could differentiate your product, price, promotion and distribution from competition.
Answer to relevant QuestionsHow could you segment your carwash market? Brainstorm as many different ways as possible. (Remember: some of the most successful businesses are those who have found unique ways to segment and reach a particular market.) What are some of the ways you could use secondary research to better understand the various segments of your market and to develop promotional materials? Select a local shopping mall to do some observation primary data collecting. (Try a food court or bench in a waiting area where you can be comfortable and unobtrusive.) Make a list of the sorts of observational data you ...Why would a small business ever need an accounting system more complicated than a simple checkbook register? What would you recommend to salvage this critical situation?
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