Question

Google and Yahoo are close competitors in the Internet search engine business. One of Google’s top executives, Marissa Mayer, left Google in 2012 to become Yahoo’s CEO. Selected financial data for Google and Yahoo are as follows:


Required:
1. Calculate the return on assets for both companies. Compare the ratios with those calculated for Apple and Dell in Illustration 11–21.
2. Calculate the cash return on assets for both companies. Compare the ratios with those calculated for Apple and Dell in Illustration 11–22.
3. Calculate the cash flow to sales ratio and the asset turnover ratio for both companies. Compare the ratios with those calculated for Apple and Dell in Illustrations 11–24 and 25. Are Google’s and Yahoo’s business strategies closer to Apple’s or toDell’s?


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  • CreatedJuly 15, 2014
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