Google has begun offering Google Apps, such as Gmail, Google Calendar, and Docs & Spreadsheets, as collaboration tools for employees. Describe how the company could use market controls to determine whether Google employees will use these software programs or competing software (e.g. Word and Excel).
Answer to relevant QuestionsHave you ever seen or worked for an ineffective manager? Describe the causes and the consequences of the ineffectivenessGive examples you have seen of firms that are outstanding and weak on each of the four pillars of competitive advantage. Why do you choose the firms you do?Some people use the concept of “personal control” to describe the application of business control principles to individual careers. Thinking about your school performance and career plans, which steps of the control ...Why would a company choose to follow rather than lead technological innovations? Is the potential advantage of technological leadership greater when innovations are occurring rapidly, or is it better in this case to follow?Generate and discuss examples of problems and opportunities that have inspired change, both in business and in you, personally.
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