Green Mountain Coffee Roasters, Inc. and Starbucks Corporation reported the following information in 2010 (in U.S. millions):

Question:

Green Mountain Coffee Roasters, Inc. and Starbucks Corporation reported the following information in 2010 (in U.S. millions):

Green Mountain Coffee Roasters, Inc. and Starbucks Corporation reported the

Industry averages were as follows: profit margin, 4.7%; return on assets, 8.0%; and asset turnover, 1.7 times.
Instructions
(a) For each company, calculate the profit margin, return on assets, and asset turnover ratios for 2010.
(b) Based on your calculations in part (a), comment on how effectively each company is using its assets to generate sales and produce profit.
(c) What, if anything, complicates your ability to compare the two companies in (b)?

Asset Turnover
Asset turnover is sales divided by total assets. Important for comparison over time and to other companies of the same industry. This is a standard business ratio.
Corporation
A Corporation is a legal form of business that is separate from its owner. In other words, a corporation is a business or organization formed by a group of people, and its right and liabilities separate from those of the individuals involved. It may...
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Financial Accounting Tools for Business Decision Making

ISBN: 978-1118024492

5th Canadian edition

Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso, Barbara Trenholm, Wayne Irvine

Question Posted: