Question: Grill Rite is an old line company that started out

Grill Rite is an old- line company that started out making wooden matches. As that business waned, the company entered the electric barbecue grill market, with five models of grills it sells nationally. For many years the company maintained a single warehouse from which it supplied its distributors. The plant where the company produces barbecue sets is located in a small town, and many workers have been with the company for many years. During the transition from wooden matches to barbecue grills, many employees gave up their weekends to help with changing over the plant and learning the new skills they would need, without pay. In fact, Mac Wilson, the company president, can reel off a string of such instances of worker loyalty. He has vowed to never lay off any workers, and to maintain a full employment, steady rate of output. “Yes, I know demand for these babies (barbecue grills) is seasonal, but the inventory boys will just have to deal with it. On an annual basis, our output matches sales.” Inventory is handled by a system of four warehouses. There is a central warehouse located near the plant that supplies some customers directly, and the three regional warehouses. The vice president for sales, Julie Berry, is becoming increasingly frustrated with the inventory system that she says “is antiquated and unresponsive.” She points to increasing complaints from regional sales managers about poor customer service, saying customer orders go unfilled or are late, apparently due to short-ages at the regional warehouse. Regional warehouse managers, stung by complaints from sales managers, have responded by increasing their order sizes from the main warehouse, and maintaining larger amounts of safety stock. This has resulted in increased inventory holding costs, but it hasn't eliminated the problem.
When informed of the “actual customers” remark, a regional ware-house manager exclaimed, “We're their biggest customer!” Julie Berry also mentioned that on more than one occasion she has found that items that were out of stock at one regional warehouse were in ample supply in at least one other regional warehouse. Take the position of a consultant called in by president Mac Wilson. What recommendations can you make to alleviate the problems the company is encountering?

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  • CreatedDecember 30, 2014
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