Form a group of three. Pick a product and develop a marketing plan based on each of
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Form a group of three. Pick a product and develop a marketing plan based on each of the three approaches to consumer decision making. What are the major differences in emphasis among the three perspectives? Which is the most likely type of problem solving activity for the product you have selected? What characteristics of the product make this so?
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Consumer Behavior Buying, Having and Being
ISBN: 978-0133450897
11th edition
Authors: Michael R. Solomon
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