Growth in online retail sales has been outstripping conventional sales in retail stores. This online sales growth might be enhanced significantly by the latest online sales phenomenon of mobile commerce—shopping via mobile smart phones such as Apple’s iPhone, Research in Motion’s Blackberry, or Google’s Nexus One. But so far, of the almost 50 million smart phone users that have access to the Internet, only about 7 million (under 15%) have actually bought something through their phones during the course of a year. Do you think mobile commerce via smart phone will grow rapidly in the future? Why or why not?
Answer to relevant QuestionsThe dramatic growth in online sales in recent years has led many pundits to predict that mail order channels driven by paper catalogs would virtually disappear. But this has not happened. By the close of the first decade of ...Discuss retailers’ growing power in the marketing channel in terms of the possible implications for channel management. Describe the distribution tasks that wholesalers are especially well suited for performing. Jacobson Companies, headquartered in Des Moines, Iowa, describes itself on its Web site as a “can do” third party logistics company. The company is indicative of the new breed of logistics services firms that can do it ...Why might even “normal” economic conditions pose channel management problems?
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