HardCo spent $ 4 million this year on a new graphic design for its product, a yo-yo. Under the prior design, HardCo’s name and logo only appeared on the box and wrapping paper, which were discarded by most customers once they started using the product. The new design displayed HardCo’s name and newer, flashier logo on both sides of the yo-yo, with a paint that also made it glow in the dark. When can HardCo deduct the $ 4 million?
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