Question: Have electronic marketing channels fundamentally changed marketing channel strategy an
Have electronic marketing channels fundamentally changed marketing channel strategy an management? Discuss.
Relevant QuestionsDefine the meaning and key points in the definition of “electronic marketing channels” and discuss the key points in the definition. The Internet electronically links many thousands of manufacturers to millions of consumers, thereby eliminating the need for middlemen in the twenty-first century. Who needs intermediaries if customers can go online and ...Discuss the channel structure of a single-unit franchise versus a multi-unit franchise. 7-Eleven, Inc. operates the world’s largest convenience store retailer franchise. In business for over eight decades, 7-Eleven has thousands of stores all over the world and boasts that it has an instantly recognizable, ...Discuss the role of business format franchising in providing services on a consistent or standardized basis.
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