Have you noticed that some of your Facebook friends like certain advertisements? Marketers know what Facebook users like and are using that knowledge to influence users' friends. Social-context ads are based on data collected on the likes and friends of Facebook users. When you click on an ad indicating you like it, you also give Facebook permission to share that "like" with all of your friends. Marketers like this feature because it appears as though you are endorsing the brand to your friends. The more you click on the "Like" button in ads, the greater the chance they will migrate onto your wall and become part of your conversations rather than stay on the perimeter of the page.
1. Which factors are marketers advertising on Facebook using to influence consumers? Would you be influenced by an ad if you saw that your friends liked it?
2. How would you feel about Facebook using your name in these types of ads or advertising integrating itself in conversations with your friends?