Heinz Ketchup holds 54 percent of the ketchup market in the United States. Nine of every 10 restaurants feature Heinz ketchup. However, Heinz has learned that many restaurant owners are simply refilling Heinz Ketchup bottles with other ketchup to capture Heinz prestige without actually buying Heinz. There are no specific regulations that apply to the practice. Discuss the ethical issues. One restaurant owner has said that customers do not notice and that it is not a big deal. Evaluate the ethical issues in his comment.