Question

Here are some examples of strategies selected by different firms:
1) grow larger – AHERF
2) downsize – Avon, Sara Lee
3) Diversify – Walmart, PepsiCo
4) Dominate a niche – Starbucks, Jiffy Lube
5) Outsource production – Nike, IKEA
6) Integrate production – Armani, Tiffany
7) Become cost leader – Kia, Motel 6
8) Become quality leader – BMW, Four Seasons
9) Drive Rivals from market – Philip Morris, Microsoft
10) Innovator – Walmart, Southwest Airlines, Enterprise
11) Imitate – Acer Computer, Xerox
Explain where on the best practice frontier each would lie.



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  • CreatedSeptember 27, 2014
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