Here are some examples of strategies selected by different firms:

1) grow larger – AHERF

2) downsize – Avon, Sara Lee

3) Diversify – Walmart, PepsiCo

4) Dominate a niche – Starbucks, Jiffy Lube

5) Outsource production – Nike, IKEA

6) Integrate production – Armani, Tiffany

7) Become cost leader – Kia, Motel 6

8) Become quality leader – BMW, Four Seasons

9) Drive Rivals from market – Philip Morris, Microsoft

10) Innovator – Walmart, Southwest Airlines, Enterprise

11) Imitate – Acer Computer, Xerox

Explain where on the best practice frontier each would lie.