Honda Motor Company makes a green car called the Insight. Toyota Motor Company also makes a green car, which it calls the Prius. Search the websites of both these companies for data concerning the success of their green cars. (Review annual reports and press releases, or use the company’s search engine.)

1. List the financial and nonfinancial performance measures that Toyota uses. List the measures used by Honda.

2. Use the data you found to prepare a brief comparison of the two cars. Do the two companies use comparable performance measures? If so, use these measures to evaluate the performance of the Prius and the Insight. If the measures are not comparable, how do they differ?