How are management decision makers and information researchers alike? How are they different? How might the differences

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How are management decision makers and information researchers alike? How are they different? How might the differences be reduced between these two types of professionals?

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:28 AM

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How are management decision makers and information researchers alike? How are they different? How might the differences

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Bill Shulby a marketing strategy consultant profiled in the example at the outset of Chapter Two bri...View the full answer

Essentials of Marketing Research

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