How can a company combine the strengths of global brands with the need to adapt to local

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How can a company combine the strengths of global brands with the need to adapt to local market requirements in a multinational operation?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:03 AM

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How can a company combine the strengths of global brands with the need to adapt to local

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A companys global brand strategy is intended to position it favorably with international retailers T...View the full answer

Strategic Marketing

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