How can a customer database be used to guide the marketing strategies of a small business?
Answer to relevant QuestionsList the four sociological influences on consumers that were discussed in this chapter. What is their relevance to consumer behavior?What limitations on growth should a small business owner consider?Why should small businesses consider indirect channels of distribution for their products? Why involve intermediaries in distribution at all?What is the difference between a penetration pricing strategy and a price lining strategy? Under what circumstances would each be used?1. Are Balogh and Dawson offering too many services? What do you advise?2. Are Balogh and Dawson offering too low a price? What do you advise?3. If the owners raise their prices, how do you think their customers will react?
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