How can a promotion manager target a message to a certain target market with electronic media (like

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How can a promotion manager target a message to a certain target market with electronic media (like the Internet) when the customer initiates the communication? Give an example.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:36 AM

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How can a promotion manager target a message to a certain target market with electronic media (like

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Essentials of Marketing

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