How can demand management help to unify channel members, help to satisfy customers, and solve customer problems?
Answer to relevant QuestionsWhat are some of the logistical problems that may arise when supply and demand for a product are not aligned properly? What are some of the methods used to soften the effects of this imbalance? Explain how order management and customer service are related. Explain the impacts of order cycle time length and variability on both buyers and sellers. What is the underlying principle of the square-root rule? How do inventories change as the number of warehouses in a logistics network changes? Discuss the role of transportation in the supply chain. Provide examples of how transportation can positively and negatively impact supply chain performance.
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