How can knowledge of the decision rules consumers might use in a certain purchase assist a firm
Question:
a. Disjunctive
b. Conjunctive
c. Lexicographic
d. Elimination by aspects
e. Compensatory:
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Knowing the predominant decision rule used in brand selection for a particular product class can gui...View the full answer
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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