How can marketers use repetition to increase the likelihood that consumers will learn about their brand?
Answer to relevant QuestionsWhat is the difference between classical conditioning and instrumental conditioning? “Do as I say, not as I do.” How does this statement relate to attitude models? What is a halo effect, and why does it happen? Why do marketers use metaphors to craft persuasive messages? Give two examples of this technique. Discuss some conditions where it would be advisable to use a comparative advertising strategy.
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