How can powerful individuals influence a firm's culture? Do superstar CEOs really exert the influence on firms

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How can powerful individuals influence a firm's culture? Do "superstar" CEOs really exert the influence on firms that is claimed for them in the popular business press? How much does the leader matter in a firm with a long history and a strong corporate culture?
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Economics of Strategy

ISBN: 978-1118319185

6th edition

Authors: David Besanko, David Dranove, Mark Shanley, Scott Schaefer

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