Question: How can related diversification create a competitive advantage for the
How can related diversification create a competitive advantage for the firm? Keeping the advantages of related diversification in mind, think back to the example in the chapter of Delta’s vertical integration decision to acquire an oil refinery—clearly an unrelated diversification move. What challenges might Delta confront in operating this refinery? Think of the strategic concepts you have learned and how they can help you evaluate Delta’s decision.
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