How can sentiment analysis be used for brand management?
Answer to relevant QuestionsDescribe how special lexicons are used in identification of sentiment polarity.1. How did BBVA use text mining?2. What were BBVA’s challenges? How did BBVA overcome them with text mining and social media analysis?3. In what other areas, in your opinion, can BBVA use text mining?1. Why is it difficult to detect deception?2. How can text/data mining be used to detect deception in text?3. What do you think are the main challenges for such an automated system?What is Web content mining? How can it be used for competitive advantage?Describe the old and new ways of indexing performed by search engines.
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