How can the channel manager use the concept of role to develop a more effective and efficient channel?
Answer to relevant QuestionsDiscuss some of the behavioral problems that can “foul up” effective communications in the marketing channel. Are the effects of conflict necessarily detrimental to channel efficiency? Explain. “This is really out of bounds,” remarked Lisa Johnston, the buyer of athletic footwear for alarge chain of sporting goods stores. Ms. Johnston was referring to a new policy by Nike, the famous athletic shoe manufacturer, ...Discuss the underlying theme involved in channel strategy as it relates to the evaluation of channel member performances. Although online sales channels have enjoyed tremendous growth over the past decade, a strategic disadvantage which could limit future growth potential is that of immediacy. For physical products ordered online, consumers do ...
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