How can we compare consumers allegiance to some products as a form of religious observance?

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How can we compare consumers’ allegiance to some products as a form of religious observance?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 04:43 AM

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How can we compare consumers allegiance to some products as a form of religious observance?

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You do not have to be active in an organized religion to worship pr...View the full answer

Consumer Behavior Buying, Having and Being

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