How could AJ Forsythe and Anthony Martin, the co-founders of iCracked, the subject of the opening feature for this chapter, have utilized library and Internet research to flesh out their business idea?
Answer to relevant QuestionsIn this chapter, we noted that a true business opportunity is attractive, durable, timely, and anchored in a product or service that creates value for a buyer. To what extent does Rover.com’s service satisfy each of these ...How might Rover.com use focus groups to gain a better understanding of its current and potential customers and their needs? Make a list of the categories of people that the founders of Standout Jobs should have talked to prior to launching the firm. Based on the experience that the company had, what do you think some of the feedback would have ...Spend some time looking at LinkedIn. How could you use LinkedIn to help find a business partner? Jackson Reed, a friend of yours, just told you an interesting story. He was at his parents’ house over the weekend. While there, his father saw your entrepreneurial textbook lying to the side of your backpack. He looked ...
Post your question