How could (or does) your university bookstore use technology to improve customer interactions with students, faculty, and staff?
Answer to relevant QuestionsWhat do you perceive to be the advantages and disadvantages of conducting business on the Internet? Be prepared to explain your answer.One of Amazon.com’s marketing strengths is the capability to collect and analyze customer purchase data. How does this add value to the company? From the customer’s perspective, is value added?Find a merchandising business on the Internet ( other than the Lands’ End or Amazon. com examples used in this chapter). Explore its Web page and how the order processing system works. a. Is there any information provided ...Although CPA WebTrust has been in existence for several years, it has met limited acceptance by business. If Internet assurance is truly impor-tant, why do you think that WebTrust has a limited share of the market? ( Include ...“PCAOB Audit Standard No. 5 (AS5) paragraph 37 and Statement on Auditing Standard Section 319 (AU 319) paragraph 75 suggest that management, business process owners, and auditors prepare and analyze systems documentation ...
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