How could you segment your carwash market? Brainstorm as many different ways as possible. (Remember: some of the most successful businesses are those who have found unique ways to segment and reach a particular market.)
Answer to relevant QuestionsUse the filtering process and consider the steps you would take in trying to resolve the dirty car problem. What does this tell you about the product, price, promotion and location of your potential new business? Create a questionnaire that could be used to gather data for your carwash? Use both closed- and open-ended questions. Select an item from your list in number 3 and collect data for 15 minutes. What does this tell you and how could you use it? A budget is a collection of estimates – a big word that means the same thing as "guess!" If you are guessing what future results will be, what value can a budget really have? How does using the float as a cash management method differ from deliberately writing NSF checks?
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