How did choices in one area of the marketing plan impact other areas of the plan?
Answer to relevant QuestionsWhat kind of generic strategy did he use and how did he implement it in his planning for the restaurant? With your classmates, make a list of several products or services unlikely to be tied to other products or services. How might you estimate sales with these? Interview someone at the company where you work. What kind of marketing plan does the company have (formal, informal, detailed or not, etc.)? How often is it reviewed? Is there any advantage to making a series of budget schedules, rather than just producing a pro forma income statement and balance sheet? What are the advantages, if any? Discuss four methods to decrease cash outflows.
Post your question