How do ITBs and RFPs influence the problem definition process?
Answer to relevant QuestionsWhat is the difference between (a) all possible causes and (b) probable causes? Think of what you may imagine as being an opportunity in the marketplace. Explain how Figure 3.2 would help you in conducting or not conducting marketing research. Explain the two types of validity in experimentation and also explain why different types of experiments are better suited for addressing one type of validity versus another. What is the difference between longitudinal studies and cross-sectional studies? What are the five advantages of secondary data?
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