How do mass media and face to face communication have different impacts?

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Marketing Strategy

ISBN: 978-0538467384

5th edition

Authors: O.C. Ferrell, Michael D. Hartline

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Question Posted: Jul 26, 2013 06:20 AM

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How do mass media and face to face communication have different impacts?

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Mass media create impact by playing their role as ...View the full answer

Marketing Strategy

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