How do raw materials differ from other business products? Do the differences have any impact on their marketing mixes? If so, what specifically?
Answer to relevant QuestionsFor the kinds of business products described in this chapter, complete the following table (use one or a few wellchosen words). 1. Kind of distribution facility(ies) needed and functions they will provide. 2. Caliber of ...Suggest an example of a product and a competitive situation where it would not be profitable for a firm to spend large sums of money to establish a brand. Cite two examples of products that you think are currently in each of the product life-cycle stages. Consider services as well as physical goods. Review the Dell case at the beginning of the chapter and then discuss the competitive advantages that Barnes & Noble would have over a small bookshop. What advantages does a small bookshop have? Discuss some reasons why a firm that produces installations might use direct distribution in its domestic market but use intermediaries to reach overseas customers.
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