How do religious subcultures affect consumption decisions?
Answer to relevant QuestionsWhat is an age cohort, and why is it of interest to marketers? Some activists object to Axe’s male-focused marketing; they claim that its commercials demean women. On the other hand, Dove’s campaign has been applauded because it promotes a healthy body image for girls. Guess what? ...Describe the progressive learning model and discuss why this phenomenon is important when marketing to subcultures. Locate current examples of marketing stimuli that depend on an ethnic or religious stereotypes to communicate a message. How effective are these appeals? How does the worldview of blue-collar and white-collar consumers tend to differ?
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