How do situational characteristics influence a consumers information search effort?

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How do situational characteristics influence a consumer’s information search effort?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:18 AM

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How do situational characteristics influence a consumers information search effort?

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a Time availability The more time available for the purchase the greater the search b Purc...View the full answer

Consumer Behavior Building Marketing Strategy

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