How do you assign people to social classes, or do you at all? What consumption cues do you use (e.g., clothing, speech, cars, etc.) to determine social standing?
Answer to relevant QuestionsIn today’s economy, it has become somewhat vulgar to flaunt your money – if you have any left. Do you think this means that status symbols like luxury products are passé? Why or why not? Compile a list of occupations and ask a sample of students in a variety of majors (both business and non-business) to rank the prestige of these jobs. Can you detect any differences in these rankings as a function of ...Define social mobility and describe the different forms it takes. The Word-of-Mouth Marketing Association recently announced a new set of rules and guidelines for word-of-mouth advertising. The trade group maintains that marketers must make sure that people talking up products or services ...What is the difference between a market maven and a surrogate consumer?
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