How do you think a furniture manufacturer’s buying habits and practices would be affected by the specific type of product to be purchased? Consider fabric for upholstered furniture, a lathe for the production line, cardboard for shipping cartons, and lubricants for production machinery.
Answer to relevant Questions3Discuss the importance of target marketing when analyzing organizational markets. How easy is it to isolate homogeneous market segments in these markets? Compare and contrast the buying behavior of final consumers and organizational buyers. In what ways are they most similar and in what ways are they most different? Explain why a customer might be willing to work more cooperatively with a small number of suppliers rather than pitting suppliers in a competition against each other. Give an example that illustrates your points. Explain how you might use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper, which is to receive no promotion other than what ...If a firm were interested in estimating the distribution of income in the state of California, how could it proceed? Be specific.
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