How does a management perspective of the marketing channel differ from some other views of the channel?
Answer to relevant QuestionsWhat is the distinction between interorganizational management and intraorganizational management? Identify the various flows in marketing channelsand the direction of the flows. Why is the concept of channel flows useful for a better understanding of channel management? Explain the classification scheme of the channel participants shown in Figure 2.1. Discuss the basic trends over the past 30 years with regard to total wholesale sales for (a) Merchant wholesalers; (b) Manufacturers’ sales branches and offices and (c) Agents, brokers and commission merchants. Jacobson Companies, headquartered in Des Moines, Iowa, describes itself on its Web site as a “can do” third party logistics company. The company is indicative of the new breed of logistics services firms that can do it ...
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