How does a prestige pricing policy fit into a marketing mix? Would exclusive distribution be necessary?
Answer to relevant Questions1. List your activities for the first two hours after you woke up this morning. Briefly indicate how marketing affected your activities. Discuss how the micro-macro dilemma relates to each of the following products: high powered engines in cars, nuclear power, bank credit cards, and pesticides that improve farm production. Is a full-line pricing policy available only to producers? Cite local examples of full-line pricing. Why is full-line pricing important? The Davis Company’s fixed costs for the year are estimated at $200,000. Its product sells for $250. The variable cost per unit is $200. Sales for the coming year are expected to reach $1,250,000. What is the break-even ...Discuss how one or more of the trends or changes shown in Exhibit 18-5 are affecting marketing strategy planning for a specific firm that serves the market where you live.
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