How does an audio news release (ANR) differ from a standard news release?
Answer to relevant QuestionsWhat is a public service announcement (PSA)?What logistics must be considered when planning an open house or a plant tour?What is the concept of corporate social responsibility (CSR) and why is it important to today’s corporations? What is the role of public relations professionals in CSR?Give some examples of product publicity and product placement.The PR Casebook on page 493 summarizes Carnival Cruise Line’s “public relations mess” when 4,000 passengers went without air conditioning or toilets for five days. How well do you think Carnival handled the situation?
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