Question: How does channel positioning relate to channel design and in
How does channel positioning relate to channel design and in turn to differential advantage via channel design?
Answer to relevant QuestionsAlthough online sales channels have enjoyed tremendous growth over the past decade, a strategic disadvantage which could limit future growth potential is that of immediacy. For physical products ordered online, consumers do ...For many years, Procter & Gamble, as well as the Mother giant consumer packaged goods manufacturers, used special deals and merchandising campaigns as the mainstay of their channel management strategy for dealing with ...In this chapter we discussed a number of conditions that may foster the need for channel design decisions. Name some others. Vending machines have existed as a mechanical channel for distributing a variety of products for many decades. Traditionally the typical products found in vending machines were soft drinks, candy, cigarettes, and snack ...Discuss several sources that the channel manager can use to help locate prospective channel members.
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